A writer, editor, and former business journalist, Tobi Elkin works on the global marketing team of Keysight Technologies, a business-to-business technology company, where she helps improve storytelling across its marketing content. As an adjunct professor at Montclair, she teaches Brand Storytelling (JOUR 265) within the School of Communication and Media, and co-operative education (CMDA 360), within the College of the Arts (CART). CMDA 360 is the required companion course for students who pursue CART internships.